Génesis de una Ley
The author explains the reasons that led the French Government to legislate in the advertising sector and to enact the law bearing his name, which the author – naturally – defends: the need for transparency, the deplorable operations of agencies and buying services, the lack of concordance and trust...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
1994-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/35576 |