Decision-making of online channels under three power structures
In recent years, e-commerce has developed rapidly. Many manufacturers are beginning to integrate with the Internet and regard online platforms, such as online marketplaces and self-owned online malls, as important sale channels for their products. Considering the difference of shopping experience be...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2020-03-01
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| Series: | Measurement + Control |
| Online Access: | https://doi.org/10.1177/0020294019879172 |