Cheias de Charme (Full of Charm) The working class in cyberculture paradise
Given the leadership of Rede Globo in the Brazilian media scene, this paper aims to analyze marketing strategies present in the telenovela Cheias de Charme (Full of Charm) in order to elicit interaction with internet social networks. The telenovela takes part in the social pedagogy, especially aimed...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Federal Fluminense
2012-12-01
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| Series: | Ciberlegenda |
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| Online Access: | http://www.uff.br/ciberlegenda/ojs/index.php/revista/article/view/571/331 |