DETERMINING THE PROFILE OF TOURISTS IN BRASOV STARTING FROM THEIR CONSUMPTION AND BUYING BEHAVIOR TOWARDS PRODUCTS OFFERED BY TOURISM AGENCIES
By studying consumer behavior, marketing specialists want to find out how consumers choose goods/services and what the factors that influence their choice are. In tourism the analysis of the consumer behavior is more difficult because the structure of th
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| Format: | Article |
| Language: | deu |
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University of Oradea
2009-05-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/176.pdf |