From Propaganda to the New Public Diplomacy: Experienced and New Stakeholders in International Communication

From Propaganda to the New Public Diplomacy: Experienced and New Stakeholders in International Communication

The “New Public Diplomacy” represents the latest evolution of soft power theories. In order to positively influence foreign perceptions within the framework of global public opinion, international communication deals with international stakeholders’ interactions, with the aim of determining media f...

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Bibliographic Details
Main Author: Jorge Tuñón Navarro
Format: Article
Language:English
Published: UNISCI 2019-06-01
Series:Revista UNISCI
Subjects:
International Communication
Propaganda
ICT (Information and Communication Technologies)
Public Relations
Soft Power.
Online Access:http://www.unisci.es/from-propaganda-to-the-new-public-diplomacy-experienced-and-new-stakeholders-in-international-communication/

Internet

http://www.unisci.es/from-propaganda-to-the-new-public-diplomacy-experienced-and-new-stakeholders-in-international-communication/

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