Research on Design Innovation for Reshaping Local Cultural Characteristics of the Tourist Souvenirs

This article traces the essence of the tourist souvenir design, explaining the core of its value, the essence of local culture, and emphasizing the law of souvenir market value that maintains the uniqueness of local culture to attract purchases. By analysing the current situation of design homogenei...

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Bibliographic Details
Main Author: Yang Qiao
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/39/e3sconf_ewre2020_02087.pdf