Perceptions of Turkish construction firms about the marketing concepts

Competitive marketing environment requires construction companies to come up with the right strategies to progress. This only becomes possible by preparing rigorous preconstruction feasibility studies. Additionally, the effectiveness of promotion activities of the company is important to acquire a...

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Bibliographic Details
Main Authors: Ercan Erdis, Hilmi Coskun, Mustafa Demirci
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2015-05-01
Series:Technological and Economic Development of Economy
Subjects:
Online Access:https://journals.vgtu.lt/index.php/TEDE/article/view/1108