The effect of customer relationship management on bank performance: In context of commercial banks in Amhara Region, Ethiopia

The effect of customer relationship management on bank performance: In context of commercial banks in Amhara Region, Ethiopia

This study examined the effects of Customer Relationship Management (CRM) practices on commercial banks performance in Amhara region, Ethiopia. However, the scarcity of research studies concerning CRM is still a major issue within the context of developing countries organizations like Ethiopia. Such...

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Bibliographic Details
Main Authors: Alemu Muleta Kebede, Zewdu Lake Tegegne
Format: Article
Language:English
Published: Taylor & Francis Group 2018-01-01
Series:Cogent Business & Management
Subjects:
knowledge management
crm organization
technology-based crm and key customer focus
Online Access:http://dx.doi.org/10.1080/23311975.2018.1499183

Internet

http://dx.doi.org/10.1080/23311975.2018.1499183

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