PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL
Sustaintability is deserving more attention from companies, not only in their market relations but also in their product development strategies, specially those related with brands and packaging. This study analyzed the product adaptations demanded on the exporting efforts of seven furniture comp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2011-06-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/106 |