From Multilatina to Global Latina: Unveiling the corporate-level international strategy choices of Grupo Nutresa
Research on Multilatinas has underexplored multinationals from Colombia and their corporate-level international strategy choices to develop into Global Latinas. Building on interviews, documents, and archival data about Grupo Nutresa –Colombia’s most international fir...
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| Format: | Article |
| Language: | English |
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Universidad EAFIT
2019-09-01
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| Series: | AD-minister |
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| Online Access: | http://publicaciones.eafit.edu.co/index.php/administer/article/view/3488/3182 |