From Multilatina to Global Latina: Unveiling the corporate-level international strategy choices of Grupo Nutresa

Research on Multilatinas has underexplored multinationals from Colombia and their corporate-level international strategy choices to develop into Global Latinas. Building on interviews, documents, and archival data about Grupo Nutresa –Colombia’s most international fir...

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Bibliographic Details
Main Author: Maria A De Villa
Format: Article
Language:English
Published: Universidad EAFIT 2019-09-01
Series:AD-minister
Subjects:
Online Access:http://publicaciones.eafit.edu.co/index.php/administer/article/view/3488/3182

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