Study and evaluate the effect of marketing mix on export performance (case study: Nestle Corporation in Qazvin Province)
As a success of enterprises within the national boundaries depend on effectiveness and correct marketing, when activity domain of an enterprise develops outside the boundaries, reach to success depends on correct understanding of the foreign market coordinates and adapting proper strategies to manag...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Entrepreneurship, Belgrade
2018-01-01
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| Series: | International Review |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2018/2217-97391802073L.pdf |