Planting Trees for Publicity—How Much Are They Worth?

Planting Trees for Publicity—How Much Are They Worth?

Corporate marketing departments use trees and forests for advertising and public relations (PR). Trees and forests constitute a tangible symbol of the environment, reinforced by the growing awareness of the role that trees play in preventing climate change. Although the carbon sequestration function...

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Bibliographic Details
Main Authors: Joanna Mieszkowicz, Jakub Kronenberg
Format: Article
Language:English
Published: MDPI AG 2011-07-01
Series:Sustainability
Subjects:
forest services
trees
public relations
corporate social responsibility
green marketing
Online Access:http://www.mdpi.com/2071-1050/3/7/1022/

Internet

http://www.mdpi.com/2071-1050/3/7/1022/

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