Pengaruh Pemasaran Internal dan Kualitas Layanan Internal Terhadap Kepuasan Pelanggan Internal (Studi Pada Industri Kepariwisataan di Daerah Istimewa Yogyakarta)

Pengaruh Pemasaran Internal dan Kualitas Layanan Internal Terhadap Kepuasan Pelanggan Internal (Studi Pada Industri Kepariwisataan di Daerah Istimewa Yogyakarta)

The aim of this research is to investigate the implication of internal marketing and internal service quality effectivity towards internal customer satisfaction in Tourism Industry in Yogyakarta Special Territory. This internal marketing studyinvolves variables of motivation and reward system, effec...

Full description

Bibliographic Details
Main Author: Jumadi Jumadi
Format: Article
Language:English
Published: Universitas Kristen Satya Wacana 2016-06-01
Series:Jurnal Ekonomi dan Bisnis
Subjects:
internal marketing
internal quality service
internal costumer satisfaction
Online Access:http://ejournal.uksw.edu/jeb/article/view/285

Internet

http://ejournal.uksw.edu/jeb/article/view/285

Similar Items