Pengaruh Pemasaran Internal dan Kualitas Layanan Internal Terhadap Kepuasan Pelanggan Internal (Studi Pada Industri Kepariwisataan di Daerah Istimewa Yogyakarta)
The aim of this research is to investigate the implication of internal marketing and internal service quality effectivity towards internal customer satisfaction in Tourism Industry in Yogyakarta Special Territory. This internal marketing studyinvolves variables of motivation and reward system, effec...
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Format: | Article |
Language: | English |
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Universitas Kristen Satya Wacana
2016-06-01
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Series: | Jurnal Ekonomi dan Bisnis |
Subjects: | |
Online Access: | http://ejournal.uksw.edu/jeb/article/view/285 |