Vertical Relationships within Platform Marketplaces
In two-sided markets a platform allows consumers and sellers to interact by creating sub-markets within the platform marketplace. For example, Amazon has sub-markets for all of the different product categories available on its site, and smartphones have sub-markets for different types of application...
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| Format: | Article |
| Language: | English |
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MDPI AG
2016-07-01
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| Series: | Games |
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| Online Access: | http://www.mdpi.com/2073-4336/7/3/17 |