Valoración económica de la imagen de un destino
This work develops a new methodology for economic evaluation of destination image, adding two main advantages over the traditional methods used before: (1) it allows to differentiate the geographical destination image from the subjective experience holydays of the tourist in thatdestination. Thus, i...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2011-01-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/9111/PS0111_01.pdf |