SCARCITY MARKETING TO PERCEIVED UNIQUENESS AND DESIRABILITY USERS OF THE FOOD DELIVERY SERVICE INDONESIA APPLICATION

SCARCITY MARKETING TO PERCEIVED UNIQUENESS AND DESIRABILITY USERS OF THE FOOD DELIVERY SERVICE INDONESIA APPLICATION

The number of online applications users of food and beverage delivery services in Indonesia is growing every year. That is also followed by many culinary entrepreneurs who have established partnerships with online applications. One of the major online food and beverage delivery service applications...

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Bibliographic Details
Main Authors: Lydia Nafarin, Adrie Oktavio
Format: Article
Language:English
Published: University of Brawijaya 2021-08-01
Series:Jurnal Aplikasi Manajemen
Subjects:
scarcity marketing
limited quantity scarcity
limited time scarcity
perceived uniqueness
desirability
grabfood
application
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2242

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/2242

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