Where avatars come from: exploring consumers' motivations in virtual worlds
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2008-12-01
|
Series: | Innovative Marketing |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2403/im_en_2008_04_Bailey.pdf |