Web-mediated Stakeholder Communication in the Biotech Industry: the Discursive Construction of Dialogic Illusion
The study investigates dialogic strategies in selected corporate communication of the biotech giants Monsanto and Bayer. Both companies have had to repeatedly face criticism on the part of activists and biotech-averse consumers. In order to win consumer trust and gain social legitimation, the compan...
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| Format: | Article |
| Language: | English |
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Università degli Studi di Milano
2018-10-01
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| Series: | Altre Modernità |
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| Online Access: | https://riviste.unimi.it/index.php/AMonline/article/view/10751 |