O AROMA AMBIENTAL E SUA RELAÇÃO COM AS AVALIAÇÕES E INTENÇÕES DO CONSUMIDOR NO VAREJO
The atmosphere of a store can be used to produce specific emotions that enhance purchase probability, and the ambient scent,artificially added, is among its dimensions. This article investigates the relationship between the presence of an ambient scent in a retail store, and customers’ evaluation of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2011-11-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000600003.pdf |