Does wine glass size influence sales for on-site consumption? A multiple treatment reversal design

Does wine glass size influence sales for on-site consumption? A multiple treatment reversal design

Abstract Background Wine glass size can influence both perceptions of portion size and the amount poured, but its impact upon purchasing and consumption is unknown. This study aimed to examine the impact of wine glass size on wine sales for on-site consumption, keeping portion size constant. Methods...

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Bibliographic Details
Main Authors: Rachel Pechey, Dominique-Laurent Couturier, Gareth J. Hollands, Eleni Mantzari, Marcus R. Munafò, Theresa M. Marteau
Format: Article
Language:English
Published: BMC 2016-06-01
Series:BMC Public Health
Subjects:
Alcohol
Glass size
Sales
Choice architecture
Online Access:http://link.springer.com/article/10.1186/s12889-016-3068-z

Internet

http://link.springer.com/article/10.1186/s12889-016-3068-z

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