The customer’s implication: A theoretical compilation
In this paper we contribute to specify the construct «involvement», including the following aspects:a) knowledge of its origin and the several theoretical frames to approach it; b) elimination of potential confusion over other constructs (such as that between involvement and motivation); c) knowledg...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2005-06-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2005&v=5&n=1&o=5 |