Car Tourism in Xinjiang: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty
This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analysed usin...
Main Authors: | Bin Wang, Zhaoping Yang, Fang Han, Hui Shi |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2016-12-01
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Series: | Sustainability |
Subjects: | |
Online Access: | http://www.mdpi.com/2071-1050/9/1/22 |
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