Counterfactual thinking and regulatory fit
According to regulatory fit theory (Higgins, 2000), when people make decisions with strategies that sustain their regulatory focus orientation, they ``feel right'' about what they are doing, and this ``feeling-right'' experience then transfers to subsequent choices, decisions, an...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2006-11-01
|
| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/jdm06136.pdf |