Toward a Unified Theory of Customer Continuance Model for Financial Technology Chatbots
With the popularity of financial technology (fintech) chatbots equipped with artificial intelligence, understanding the user’s response mechanism can help bankers formulate precise marketing strategies, which is a crucial issue in the social science field. Nevertheless, the user’s response mechanism...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-08-01
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| Series: | Sensors |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1424-8220/21/17/5687 |