On foot, in the shopping cart or in the buggy: the influence of children on supermarket shopping
The paper goal is to analyze how the shopping cart strategy can influence the family’s buying process when they are with children in supermarket. The literature review addresses both the evolution of supermarket retailing and children's influence on family’s decision-making at supermarket. We c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Oeste de Santa Catarina
2020-11-01
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| Series: | RACE: Revista de Administração, Contabilidade e Economia |
| Subjects: | |
| Online Access: | https://portalperiodicos.unoesc.edu.br/race/article/view/20425 |