Brand Management Model in Sport Industry of Iran: Professional Football League Case
The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (SEM...
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| Format: | Article |
| Language: | English |
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Ümit Hacıoğlu
2016-01-01
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| Series: | International Journal of Research In Business and Social Science |
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| Online Access: | http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/75 |