Evaluation of effectiveness of sponsorship in equestrian sport

The aim of this article is to present that a well planned and promoted equestrian event could be an effective promotional tool. Effectiveness of sponsoring activities is shown by the way of example of one of the greatest equestrian event in Poland and the questionnaire study conducted after that.

Bibliographic Details
Main Authors: Szymon Tarant, Dorota Morawiak
Format: Article
Language:English
Published: University of Life Sciences in Poznań 2012-01-01
Series:Journal of Agribusiness and Rural Development
Subjects:
Online Access:http://www.jard.edu.pl/tom23/zeszyt1/art_12_pl.pdf