Improving the effectiveness of marketing activities of enterprises through the use of heuristics and irrational behaviour described in behavioural economics
Behavioural economics is gaining importance in the theory of economics. This can be proved by the fact that the Bank of Sweden Award Alfred Nobel in economics in 2017 was awarded to Richard Thaler, who promotes a behavioural approach to economic problems. More and more representatives of science adm...
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| Format: | Article |
| Language: | English |
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Malopolska School of Economics in Tarnow, Poland
2020-09-01
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| Series: | Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie |
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| Online Access: | https://zn.mwse.edu.pl/index.php/zn/article/view/695 |