Environment and methods of analysis external environment in the process of strategic management

Environment analysis is one of the key things for adequate strategic decision making. Managers start the process of defining a strategy by analyzing the external and internal environment. The external environment is a very specific segment of a company’s environment. A company does not have any infl...

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Bibliographic Details
Main Author: Jasmina Lukić
Format: Article
Language:English
Published: University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja 2014-06-01
Series:Mенаџмент у хотелијерству и туризму
Subjects:
Online Access:http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/100/80