Alliances, Open Innovation and Outside-in Management
Market-driven firms adopt an outside-in management that goes far beyond a simple observation of competitors and understanding of customers’ needs, in order to grasp new market opportunities. In this sense, strategic alliances have become increasingly important to the firms’ external knowledge access...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2012-12-01
|
| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/article/view/9401 |