THE IMPACTS OF PHILANTHROPY RESPONSIBILITY AND ETHICAL RESPONSIBILITY TOWARD CUSTOMER PURCHASE BEHAVIOR AND CUSTOMER LOYALTY

THE IMPACTS OF PHILANTHROPY RESPONSIBILITY AND ETHICAL RESPONSIBILITY TOWARD CUSTOMER PURCHASE BEHAVIOR AND CUSTOMER LOYALTY

The purpose of this research is to analyze the impact of philanthropy responsibility and ethical responsibility towards customer purchase behavior and customer loyalty on fast food restaurants. The research was conducted by using quantitative research design and hypothetical testing to explore phila...

Full description

Bibliographic Details
Main Authors: Kurniawati Chrisjatmiko, Danthy Margareth
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2018-02-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Subjects:
philanthropy responsibility
ethical responsibility
corporate social responsibility
customer
purchase behavior
and loyalty.
Online Access:https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/2272

Internet

https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/2272

Similar Items