Ideal Identity Construction in Beauty Product Advertisement of Garnier
This study aims at explaining how the advertiser constructs the ideal identity in the Garnier advertisement. It mainly focuses on the characteristics of language and other context used in the advertisement from a Critical Discourse Analysis (CDA) perspective. This is a descriptive qualitative method...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Sunan Ampel Press Surabaya
2016-09-01
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Series: | Nobel: Journal of Literature and Language Teaching |
Subjects: | |
Online Access: | http://jurnalfahum.uinsby.ac.id/index.php/nobel/article/view/56 |