Ideal Identity Construction in Beauty Product Advertisement of Garnier

This study aims at explaining how the advertiser constructs the ideal identity in the Garnier advertisement. It mainly focuses on the characteristics of language and other context used in the advertisement from a Critical Discourse Analysis (CDA) perspective. This is a descriptive qualitative method...

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Bibliographic Details
Main Authors: Rimah Hidayah, Dzo’ul Milal
Format: Article
Language:English
Published: Sunan Ampel Press Surabaya 2016-09-01
Series:Nobel: Journal of Literature and Language Teaching
Subjects:
Online Access:http://jurnalfahum.uinsby.ac.id/index.php/nobel/article/view/56