Consumer Preferences for Fresh and Frozen Local Beef in Sleman Regency, Indonesia

This study aims to determine the consumer preferences for fresh and frozen local beef in Sleman Regency by employing a descriptive method. Meatshop Oricow, the biggest beef seller in Sleman Regency, was chosen purposively as the research location. A sample consisting of 50 fresh local beef consumers...

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Bibliographic Details
Main Authors: Rozaki Zuhud, Susanawati, Rina Kamardiani Diah, Kartika Huda Arafahni
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/08/e3sconf_iconard2020_02026.pdf