Measuring Market Orientation in the Context of Service Organizations

Measuring Market Orientation in the Context of Service Organizations

This study examines the market orientation–performance link in the context of service organizations by comparing different approaches for measuring market orientation. Focusing on 54 shops of a Japanese automobile dealership firm, this study measures market orientation through both managers’ and sal...

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Bibliographic Details
Main Author: Ryusuke KOSUGE
Format: Article
Language:English
Published: Global Business Research Center 2015-06-01
Series:Annals of Business Administrative Science
Subjects:
market orientation
organizational culture
measurement approach
continuous improvement behavior
automobile dealer
Online Access:https://www.jstage.jst.go.jp/article/abas/14/3/14_137/_pdf/-char/en

Internet

https://www.jstage.jst.go.jp/article/abas/14/3/14_137/_pdf/-char/en

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