Entrepreneurial Market Orientation and Marketing Performance: An Evidence From Malang Soybean Cracker Industry
This study aims to test the effect of entrepreneurial market orientation (EMO) as the development of entrepreneurial orientation concept. Particularly, this study tested the dimensions of EMO name innovation, customer orientation, market orientation and entrepreneurial orientation on marketing perfo...
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| Format: | Article |
| Language: | English |
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Institut Teknologi Sepuluh Nopember Surabaya
2019-11-01
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| Series: | Jurnal Sosial Humaniora |
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| Online Access: | http://iptek.its.ac.id/index.php/jsh/article/view/5764/4063 |