Exploration of Attitude Change Theory in Online Public Opinion Guidance

Online public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively c...

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Bibliographic Details
Main Authors: Zhang Yi, Wu Chen, Liu Fei
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_03018.pdf