Exploration of Attitude Change Theory in Online Public Opinion Guidance

Online public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively c...

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Main Authors:	Zhang Yi, Wu Chen, Liu Fei
Format:	Article
Language:	English
Published:	EDP Sciences 2021-01-01
Series:	E3S Web of Conferences
Online Access:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_03018.pdf

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spelling	doaj-9816128cbace4ccc8d787716f8ed732e2021-05-28T12:41:13ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012530301810.1051/e3sconf/202125303018e3sconf_eem2021_03018Exploration of Attitude Change Theory in Online Public Opinion GuidanceZhang Yi0Wu Chen1Liu Fei2College of Information and Communication National University of Defense TechnologyCollege of Information and Communication National University of Defense TechnologyCollege of Information and Communication National University of Defense TechnologyOnline public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively control the influence trend and scope of public opinion. How netizen’s opinions change and how to facilitate those changes are at the core of online public opinion control and guidance.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_03018.pdf
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Zhang Yi Wu Chen Liu Fei
spellingShingle	Zhang Yi Wu Chen Liu Fei Exploration of Attitude Change Theory in Online Public Opinion Guidance E3S Web of Conferences
author_facet	Zhang Yi Wu Chen Liu Fei
author_sort	Zhang Yi
title	Exploration of Attitude Change Theory in Online Public Opinion Guidance
title_short	Exploration of Attitude Change Theory in Online Public Opinion Guidance
title_full	Exploration of Attitude Change Theory in Online Public Opinion Guidance
title_fullStr	Exploration of Attitude Change Theory in Online Public Opinion Guidance
title_full_unstemmed	Exploration of Attitude Change Theory in Online Public Opinion Guidance
title_sort	exploration of attitude change theory in online public opinion guidance
publisher	EDP Sciences
series	E3S Web of Conferences
issn	2267-1242
publishDate	2021-01-01
description	Online public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively control the influence trend and scope of public opinion. How netizen’s opinions change and how to facilitate those changes are at the core of online public opinion control and guidance.
url	https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_03018.pdf
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Exploration of Attitude Change Theory in Online Public Opinion Guidance

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