Exploration of Attitude Change Theory in Online Public Opinion Guidance
Online public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively c...
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2021-01-01
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doaj-9816128cbace4ccc8d787716f8ed732e2021-05-28T12:41:13ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012530301810.1051/e3sconf/202125303018e3sconf_eem2021_03018Exploration of Attitude Change Theory in Online Public Opinion GuidanceZhang Yi0Wu Chen1Liu Fei2College of Information and Communication National University of Defense TechnologyCollege of Information and Communication National University of Defense TechnologyCollege of Information and Communication National University of Defense TechnologyOnline public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively control the influence trend and scope of public opinion. How netizen’s opinions change and how to facilitate those changes are at the core of online public opinion control and guidance.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_03018.pdf |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Zhang Yi Wu Chen Liu Fei |
spellingShingle |
Zhang Yi Wu Chen Liu Fei Exploration of Attitude Change Theory in Online Public Opinion Guidance E3S Web of Conferences |
author_facet |
Zhang Yi Wu Chen Liu Fei |
author_sort |
Zhang Yi |
title |
Exploration of Attitude Change Theory in Online Public Opinion Guidance |
title_short |
Exploration of Attitude Change Theory in Online Public Opinion Guidance |
title_full |
Exploration of Attitude Change Theory in Online Public Opinion Guidance |
title_fullStr |
Exploration of Attitude Change Theory in Online Public Opinion Guidance |
title_full_unstemmed |
Exploration of Attitude Change Theory in Online Public Opinion Guidance |
title_sort |
exploration of attitude change theory in online public opinion guidance |
publisher |
EDP Sciences |
series |
E3S Web of Conferences |
issn |
2267-1242 |
publishDate |
2021-01-01 |
description |
Online public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively control the influence trend and scope of public opinion. How netizen’s opinions change and how to facilitate those changes are at the core of online public opinion control and guidance. |
url |
https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_03018.pdf |
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AT zhangyi explorationofattitudechangetheoryinonlinepublicopinionguidance AT wuchen explorationofattitudechangetheoryinonlinepublicopinionguidance AT liufei explorationofattitudechangetheoryinonlinepublicopinionguidance |
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