Students Perceptions about Celebrity Endorsement
The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. It is unanimously accepted that celebrity endorsement can grant extraordinary characteristics to a product or service that may have lacked otherwise. The great number of celeb...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Academic Publishing House Researcher
2013-01-01
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| Series: | Evropejskij Issledovatelʹ |
| Subjects: | |
| Online Access: | http://www.erjournal.ru/journals_n/1380908152.pdf |