Students Perceptions about Celebrity Endorsement
The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. It is unanimously accepted that celebrity endorsement can grant extraordinary characteristics to a product or service that may have lacked otherwise. The great number of celeb...
Main Authors: | Mersid Poturak, Nedim Kadrić |
---|---|
Format: | Article |
Language: | Russian |
Published: |
Academic Publishing House Researcher
2013-01-01
|
Series: | Evropejskij Issledovatelʹ |
Subjects: | |
Online Access: | http://www.erjournal.ru/journals_n/1380908152.pdf |
Similar Items
-
CELEBRITY ENDORSEMENT STRATEGY
by: CHIOSA ANA RALUCA
Published: (2012-09-01) -
Effect of Celebrity Endorsement in Advertising Activities by Product Type
by: Karasiewicz Grzegorz, et al.
Published: (2014-12-01) -
The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser
by: Haefele, Edward
Published: (2015) -
Celebrity Endorsement : A gender perspective of consumer behavior in the fashion industry
by: Hansen, Isabell, et al.
Published: (2013) -
The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
by: Leonardo Aureliano-Silva, et al.
Published: (2015-01-01)