Tinjauan Komplementer Pengaruh Teori Market-Based View (MBV) dan Resource-Based View (RBV) terhadap Strategi dan Kinerja Perusahaan

The influence of the strategy to company performance is the most widely researched topic until now. Various literatures state that the influence of company performance to strategy does not stand alone, but is affected by a variety of external and internal contingency factors. The discussion in this...

Full description

Bibliographic Details
Main Author: Boto Simatupang
Format: Article
Language:English
Published: Bina Nusantara University 2013-05-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1119