It has to be first-hand: The effect of first-person testimonials in medical communication on recipients’ emotions and memory
The present research systemically examines the effect of a prominent technique used in the area of medical communication and education—including testimonials in reports of medical information. Precisely, it was examined whether using the first person perspective of patients in reports on Deep Brain...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2017-01-01
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| Series: | Cogent Medicine |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/2331205X.2017.1354492 |