Groups of Gamers: Market Segmentation of Brazilian Electronic Gamers

Groups of Gamers: Market Segmentation of Brazilian Electronic Gamers

The electronic games industry is a new, dynamic, and fast-growing economic sector. However, organizations in this industry do not know the profile of their consumers. In view of this knowledge gap, the objective of this research paper is to analyze groups of electronic games consumers in the Brazili...

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Bibliographic Details
Main Authors: Lucas Souza, Ana Augusta Freitas, Luiz Fernando Heineck, Jorge Luiz Wattes
Format: Article
Language:English
Published: FUCAPE Business School 2021-01-01
Series:BBR: Brazilian Business Review
Subjects:
electronic games
market segmentation
consumer behavior
self
organizing maps
brazil
Online Access:http://www.redalyc.org/articulo.oa?id=123067049004

Internet

http://www.redalyc.org/articulo.oa?id=123067049004

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