Applying factor analysis in the consumer ethnocentrism research
Understanding consumer behavior at the current market moment is very important for all companies that strive for achieving competitive advantage. Due to a number of factors that determine their attitudes and intentions in the purchasing process, consumers should be regarded as a very important resou...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka poslovna škola strukovnih studija, Novi Sad
2017-01-01
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| Series: | Škola Biznisa |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2017/1451-65511702018G.pdf |