Perceived CSR and Corporate Reputation: The Mediating Role of Employee Trust

Executive Summary This research article focuses on the importance of corporate social responsibility (CSR) in building corporate reputation of an organization. Scholars have studied CSR as an antecedent of corporate reputation, but the underlying mechanism of this process has been rarely explored. I...

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Bibliographic Details
Main Authors: Rama Shankar Yadav, Sanket Sunand Dash, Shreyashi Chakraborty, Manoj Kumar
Format: Article
Language:English
Published: SAGE Publishing 2018-09-01
Series:Vikalpa
Online Access:https://doi.org/10.1177/0256090918794823