Characteristics of the brand building on the business (B2B) market
This paper analyzes the characteristics of the brand building in the business (B2B) market. Branding strategy at the business market is complex and difficult to implement because of the many limiting factors. Building a brand in the business market is marked by very specific characteristics of indus...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2011-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711103141G.pdf |