THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS

THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS

In the last period, expectations towards corporate social responsibility (CSR) have been increasing, with people demanding businesses to behave in a socially responsible manner.One of the biggest challenges for marketers nowadays is about satisfying the consumers’ complex needs and the direction tac...

Full description

Bibliographic Details
Main Authors: Victoria-Mihaela BRÎNZEA, Olimpia OANCEA, Marinela BĂRBULESCU
Format: Article
Language:English
Published: Publishing house of University of Pitesti, Romania 2014-06-01
Series:Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
Subjects:
consumer expectations
consumer behavior
Corporate Social Responsibility
responsible citizens
engagement
Online Access:http://economic.upit.ro/repec/pdf/2014_1_6.pdf

Internet

http://economic.upit.ro/repec/pdf/2014_1_6.pdf

Similar Items