The Influence of Package Attributes on Consumer Perception among Generation Y

The Influence of Package Attributes on Consumer Perception among Generation Y

The article focuses on how milk packaging is perceived by generation Y. The required data were obtained through eye-tracking using the SMI RED 250 device. Additionally an in-depth interview and a short questionnaire were included in the experiment to obtain complementary qualitative data. The resear...

Full description

Bibliographic Details
Main Authors: Martin Souček, Denis Drexler, Steven Van Wichelen, Stanislav Mokrý, Ondřej Dufek
Format: Article
Language:English
Published: Mendel University, Brno 2015-11-01
Series:European Journal of Business Science and Technology
Subjects:
consumer perception
package
milk products
eye tracking
Online Access:https://ejobsat.cz/artkey/ejo-201501-0006_the-influence-of-package-attributes-on-consumer-perception-among-generation-y.php

Internet

https://ejobsat.cz/artkey/ejo-201501-0006_the-influence-of-package-attributes-on-consumer-perception-among-generation-y.php

Similar Items