Touristic destination ambassadors, case analysis and conceptualization. How to better understand and use brand ambassadors in cognitive, affective and experiential approaches
The purpose – We propose to capitalize on recent research on tourism marketing, destination choice, but also and mainly on conceptual reflexions and research on emotional and symbolical brand relationship . We try to understand how destinations could communicate, using destination ambassadors; in or...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2012-12-01
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| Series: | Tourism and Hospitality Management |
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| Online Access: | https://thm.fthm.hr/images/issues/vol18no2/5_Diesbach |