Placing Social Marketing in the Practice of Corporate Social Responsibility: Focusing on Environmental Issues
As the awareness of social problems and environmentally related issues in particular becomes widespread, companies have been called to participate in the resolution of these, given that they are the main economic agents with impacts on the society and on the environment. Considering that corporatio...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre in Tourism, Sustainability and Well-being - CinTurs
2015-09-01
|
| Series: | Journal of Spatial and Organizational Dynamics |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_3_2015/article5.pdf |